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Publié lundi 14 juillet 2008 à 09h43
par
rikkeindenmark 
(vu 608 fois et 2 commentaires)
Think Obama, not Blair!
Be careful with negative campaigning, but not afraid of it!
Online campaigning is as much hard work as traditional campaigning!
Keep moderation of online fora to a minimum, but make sure that 'trolls' don't spoil the fun and limit participation!
These were just a few of the conclusions from the workshop on online campaigning at the recent PES activist forum in Vienna.
The workshop's panel consisted in four PES activists sharing their experiences with online tools: Jon Worth from the UK, Esteban Romero from Spain, Victor Negrescu from Romania and myself, Rikke Skovgaard Andersen from Denmark. All speakers are heavily involved in online campaigning activities.
The presentations varied from general advice on online campaigning and use of social networks to presentations of concrete, online activities and tools that PES activists can use. The panel answered several questions from the audience - among other things the debate adressed topics such as 'critical mass' for an online debate forum, advantages vs. disadvantages of online polls and the feasibility for 'Obama-style' fundraising via small, online donations.
There's a lot of potential in online campaigning - something which workshop participants were certainly aware of. Online tools will, in many ways, be a crucial support for PES activists: One important use is for internal coordination. If PES activist groups are to collaborate in the upcoming election campaign, they'll need to put online networking and communication tools to good use. We can't afford to travel across Europe to meet each other regularly, so we need to find ways to communicate and coordinate online. The internet is free and fun, so let's make the best of it!
Secondly, online tools can help PES activists reach new audiences. By using for example Facebook or other social networking sites PES activists can reach people in an informal, fun and very direct way. Further, most online communication tools are based on dialogue: you can communicate to others, but they can also respond to you. Enabling dialogue rather than being a megaphone for monologue (like most traditional campaign means are) makes online campaign activities a lot more appealing to voters.
These were just a few of my impressions from the workshop. Other participants, please don't hesitate to add your conclusions and impressions! I'm very excited to see what the 2009 election campaign will bring with respect to online activities. So let's continue the brainstorming here on Yourspace!
Find presentations from the online campaigning workshop attached to this post - you're welcome to use them. In case you do, it would be very much appreciated if you credit the authors.
Are there anyone who would like to read even more about online campaigning and its potential for PES activists? Here's a blog reader for you:
Online campaigns and Facebook at the PES conference, Vienna by Jon Worth
Political blogging - something to bite by Jon Worth
Nuevos mecanismos para una Europa unida by Esteban Romero
Taking online campaigning seriously by me
Tags: campagne, elections européennes, forum, militants
Dossier:
jon.zip,
rikke.zip
Chargement...
Commentaires
1. A little bit populist... par together
le mercredi 16 juillet 2008 à 17h09
Your first statement "Think Obama, not Blair!" is very populist. Blair has always been a very good campaigner and his success are absolutely great. Obama never had to do real politics and you do not know what his choices would be. You are comparing someone who took responsabilities for several years and HAD TO make unpopular decisions with someone who is just a candidate and of course promises everything to everyone. Repeat your statement after Obama has been 8 years in office and it might be justified to compare the two.2. Campaigning - not politics! par rikkeindenmark
le mardi 22 juillet 2008 à 17h46
Hi together, thanks for your comment! First of all, I should perhaps mention that the 'Think Obama, not Blair' is not mine, but from one of the other panelists (please see the attached presentations). I see that in can be misunderstood in the context of this post, but if I recall the point of my colleague rights he was talking about the campaign styles of the two politicians - not their politics! The statement adresses who is the best inspiration for an online campaign. And here I hope we can agree that Obama has done an excellent job :-)Vous devez vous identifier afin de pouvoir Affichez vos commentaires . Pas encore inscrit? Inscrivez-vous ici! Mot de passe oublié?